What a live station does for a Sacramento event
The real payoff at a summit, a Capitol reception or a game-day activation is people's attention. A press running in plain view makes them stop and wait, and that wait turns into photos, a conversation with your team and more time spent near your booth. The shirt is almost a bonus.
What to make
- T-shirts: the backbone for summits and festivals, on the screen press or with DTF.
- Caps: from the hat bar, a hit with game-day and festival crowds.
- Stitched polos and caps: for policy and leadership groups who'd skip a tee.
- Totes and aprons: natural at a farm-to-fork event, and handy for guests who own plenty of shirts.
Planning it
Start with the purpose. An expo booth at SAFE Credit Union Convention Center needs speed and a line that's visible from the aisle. A private evening in Old Sacramento needs a personal touch and something worth keeping. After that, choose the spot, check the power and keep the design menu short so the line never stalls.
Sacramento planning
Three things we'll ask
What's the merch for: leads, content or a thank-you? Who's coming: delegates, fans or friends? And where will the station stand: a booth, a plaza or a private room?
Those answers set the station, the crew size and what goes in the truck.
In short: settle what the merch has to accomplish before choosing what it is. Tell us what kind of Sacramento event you're planning and we'll build the station around it.